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Monetizing a viral social site.

Jon Henry - February 8, 2007

As a principal in the development of a community blog or social media package we are discovering the importance of feeding the community in the early stages is vital. The user to user or viral marketing is essential for continued growth. But the initial cost is not just a $ figure but a total resource commitment.

We are currently perusing the development of a local newspaper and real estate accounts.  We feel there is a market for monetizing existing content and the prospect for strong user growth.

The online spot advertising creative collaboration suite we are working on should reduce the cost to the consumer and give your staff a viable opportunity for ad service revenue as well as broadcast revenue.

Viral marketing has emerged as a mainstream Web 2.0 phenomena whereby existing users do the work and bear the time and expense of delivering additional new users. While not universally applicable (yet), we think the power of viral marketing as a zero or exceptionally low cost agent for acquiring customers will expand to be applied across lots of new categories. To date we’ve observed several early variants on the model. Posted by Ravimhatre

http://www.clip-share.com/ and http://monsitevideo.com/ are

 online video sharing website creation services. They provide applications that give everyone the ability to operate in a fast-growing social content sharing websites generated by UGC users.

Clip-Share resides on your server and requires your IT staff to maintain it, while Monsitevideo host the site and provides IT services. Both give you complete administrative control over users, content and monetizing.

Examples:

• http://quickspotz.myownchannel.tv/index.php
• http://cheshire06410.myownchannel.tv/top100_videos.php
• http://videorealestateclips.myownchannel.tv/top100_videos.php

Web 2.0 and our relationships

While our intent is to eventually make our creation suite completely user friendly, automated and completely  void of all cost associated with human beings. We do have two legacy prototypes in our repertoire.

We have two members on our team who are always on the road meeting with clients and managing assets and resources to provide you with innovative ideas and affordable solutions..

Ron Gagliardi

Ron Gagliardi has been a professional videographer for over twenty years. Ron was an art teacher with 30 years of teaching experience. He attended SCSU and holds BS & MS degrees in Art Education with a 6th year equivalent. He has shared his unique brand of humor-laced art all around CT at libraries, park and recreation departments, museums, colleges and at Kids On Campus, Artsplace, and the Barker Cartoon Museum in Cheshire. He was the public educator for the New England Carousel Museum in Bristol and the author of Images of America: Cheshire (Arcadia Publishing Company).

Jeffery Ward

Jeff is responsible for coordinating assets network wide and for the development and implementation of a comprehensive marketing plan and marketing budget.

Jeff coordinates development programs, and facility advertising with all appropriate media for all daily activities and special events. Creates and implements a comprehensive marketing campaign for departments and programs. Conducts market research in the form of surveys, focus groups, and market meetings for the development of marketing strategies, new service programs and customer service evaluation. Coordinates the design, layout, printing, and distribution of season program brochures.

Jeff's personal Mission Statement
Making multimedia marketing easier worldwide through our service and distribution network, delivering personalized and convenient business solutions with world-class customer service.

Reggie (Rick) Smith

I am just the guy with the it-juice. The typical anti-social geek freak that finds a way to make it happen.   I am all about your project and the other two guys are all about you.  l am happy to give you all the help you need, but please go through them first.